After 35 years, why the name change? "'Brewer Sales' simply no longer represents who and what we have become. To begin with, I never did like the name. The 'Brewer Sales' name was actually suggested by the bank since, at that time, an official assumed name certificate would not be required for such a moniker.

"Up until that time, a huge percentage of my income had come from representing one or more manufacturers of award components. Only an occasional sale of used equipment went into this account, so what difference did the name make? Even after equipment sales became the totality of 'Brewer Sales', I just decided to live with the name until now.

"Actually, I was reading an article in a recent trade journal that said 'the fact that you are even thinking about a name change probably means you should make the change' ... that one phrase prompted the decision. Jeanette said,'Why not tie that in to our 35^th anniversary promotion?',which she had been planning for January 2006. It really seemed like an appropriate time".

Are you changing the focus of your business? "Not really. There are simply a few problems with the 'Brewer Sales' name. First, the 'Brewer...': for a huge percentage of Brewer Sales’ existence, Brewer Sales was Roy Brewer. That is no longer the case. Our company has grown tremendously in the last 10 years because of the contributions of Jeanette Richardson (as company administrator); Randy Allen (as my equal in sales and inside tech support); and more recently, Lynnette Mayberry (as our utility person).

"Another problem is the '...Sales': I’m certainly not embarrassed to say that we are an organization with an aggressive penchant toward sales; however, we strive to provide the very best service and support possible both before and after the sale. We are often told that we get the first 'crack' at new equipment sales because of the way we sold, installed, trained and supported the last equipment sale. We spend significant resources on staying in touch with our clients and supporting them with information and technical support".

Why Engraving Concepts? "The new name is certainly more limiting than the old, but it really represents what we have become. We struggled for a moniker that would encompass all that we do: we distribute engraving equipment & software; we provide training for both hardware and the software we market; and we are consultants to the engraving industry. After well over 30 years in the industry, we believe we can, indeed, offer concepts & solutions to our customers & prospects".